Boston, MA, United States

Boston, MA

Welcome to the 3rd annual World IA Day Boston

This is a free design conference in Boston that celebrates the organization and structure of information for usability, understandability, desirability, and accessibility.

The goal for this day is to promote the practice and education of Information Architecture. You will find this day useful if you’re involved in: design, development, products, services, digital strategies, and interested in anything that involves the organization of information.

This is an event that takes place in all corners of the globe from Los Angeles to London, from Stockholm to Sydney, and from Barcelona to Boston. By thinking globally, we're recognizing that the human condition is universal and we can improve and grow together.



  • Registration 8:30 am – 9 am
  • Margot Bloomstein (Opening Keynote) 9 am ​- 10 am ​
  • ​15 min break​ ​​
  • Alexandra Chandler 10​:15 am ​- ​11 am
  • 15 min break
  • Dana Chisnell 11:15 am -​ 12 pm
  • ​12pm - 1:00 pm - lunch​ provided​
  • Eduardo Ortiz 1:​00pm - 1:30 pm
  • Adam Connor - ​1:30 pm -2:00 pm
  • ​​15 min break
  • Nathan Felde -​ ​2:15 pm - 2:45 pm ​​
  • Aaron Irizarry - 2:45 pm - 3:15 pm
  • ​​15 min break
  • Christina Wodtke (Closing Keynote) - 3:30 pm – 4:30 pm


Code Of Conduct

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference at the discretion of the conference organizers.


2 Canal Park, Cambridge, MA 02141
Ground Floor Main Conference Area

Public Transportation: The closest option for public transportation is Lechmere Station on MBTA’s Green Line, which is two blocks away and offers frequent subway and bus service. Kendall Station, which is on the MBTA’s Red Line, is also a 10 to 15-minute walk from our office.

Parking: We recommend parking in the First Street Garage, which is right next door to the office. Entrance is on Spring Street near First Street. 

The Cambridgeside Galleria parking garage is also an option, though it can be confusing to navigate for first-time visitors. Entrance is on First Street between Best Buy and Sears. 

Speakers & Presenters
Margot Bloomstein
Margot Bloomstein
Appropriate, Inc.

Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston, and the author of Content Strategy at Work (Morgan Kaufmann, 2012). Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity.

Alexandra Chandler
Alexandra Chandler
Former Senior Intelligence Specialist
Office of the Secretary of Defense

I am an experienced leader with in-depth knowledge of transnational trends, geopolitical risks, and their intersections with diverse political and economic interests. I enjoy creating actionable opportunities for decision makers and organizations by applying my expertise and my coaching skills to catalyze and implement change across organizational, cultural and inter-personal boundaries. 

I am also passionate about community healthcare, high quality public education, equality for all under the law, socio-economic inclusion and growth across all the divisions in our society, and I apply those passions to my community service and personal activism.

Dana Chisnell
Dana Chisnell
Center for Civic Design

Dana brings deep experience in civic design, starting with research at the National Institute of Standards and Technology (NIST) into the use of language in instructions on ballots (with Ginny Redish), and work on standards and testing for poll worker documentation for the Voluntary Voting System Guidelines (VVSG). She is also an expert in plain language and usability for older adults, including ground-breaking work at AARP that was the basis for several requirements in the Web Content Accessibility Guidelines (WCAG).

She teaches design in government at the Harvard Kennedy School of Government, and recently came off a 2-year stint as “generalist problem solver” for the United States Digital Service, doing user research and civic design across agencies.

As the editor of the Field Guides To Ensuring Voter Intent, she has taught thousands of election officials how to improve ballots, web sites and other election materials to ensure voter intent. She worked on the Anywhere Ballot, a ballot marking interface tested for accessibility by people with cognitive disabilities and low literacy.

Dana and Jeff Rubin wrote the Handbook of Usability Testing Second Edition (Wiley 2008), the seminal book on the topic.

Eduardo Ortiz
Eduardo Ortiz
Executive Creative Director, Director of Common Platforms
United States Digital Service

Eduardo F. Ortiz is a creative director at the United States Digital Service at the Department of Homeland Security, and has over 13 years of experience as a software engineer, user experience designer, and a front-end developer. 

Eduardo is a co-founder of BKUX, one of the fastest growing design communities in Brooklyn, New York. He is also a local leader for the Interaction Design Association (IxDA) a member-supported organization dedicated to the discipline of interaction design, and a volunteer for the Information Architecture Institute, an organization focused with making information clearer and easier to use. He has spoken at past conferences on topics about measuring user experience, empathy, and team building.

Adam Connor
Adam Connor
VP Organizational Design & Training, Author & Illustrator

Adam Connor is a designer, consultant, author and illustrator based in Western Massachusetts. Adam's work focuses on improving the wellbeing of individuals, teams, organizations, and communities. With his teammates at Mad*Pow he designs and develops products, services, and strategies aimed at tackling challenges in healthcare, finance, and education.

His work at Mad*Pow and extensive background in experience design, computer science, illustration, and film has taught him the value of delivering and receiving constructive feedback in the design process and the role it plays in effective collaboration. He has coached and trained teams across the world and from industry leading organizations such as Google, Disney, Fidelity, and Aetna. 

In 2015 he and co-author Aaron Irizarry released Discussing Design: Improving Communication & Collaboration Through Critique with O’Reilly Publishing. His thoughts on collaboration and design can be found at and

Nathan Felde
Nathan Felde
Owner at memesplicing and Design Consultant, Design Professor at Northeastern University

Nathan Felde is a professor of Design in Department of Art + Design in the College of Arts, Media, and Design at Northeastern University. He holds a Master of Science from MIT’s Department of Architecture, helped found Lightspeed Computers, and acted as Executive Director of broadband media research laboratories for NYNEX (now Verizon). His design work has been featured in collections of the Museum of Modern Art, the Smithsonian, the Cooper-Hewitt National Design Museum, and the Musée de la Arte Decoratif in Paris. In addition, he has received recognition from the American Academy in Rome, AIGA, the International Union of Concerned Scientists, NEA, and the Aspen International Design Festival. His projects include work for Bitstream, Fujitsu, Mercedes Benz, Samsung, Harvard School of Business, and Orange Labs. Beyond his design work, Nathan has trained and performed for many years as a classical violist, was named a Colonel in the Commonwealth of Kentucky, has sailed across the Atlantic Ocean, and works with semper fiber to promote creativity and innovation amongst young people in devastated regions of the world.

Aaron Irizarry
Aaron Irizarry
Head of Experience Infrastructure
Capital One

I am a product designer who has been building web based products for over 15 years. I combine my background in visual design with a passion and deep understanding of user experience and interaction design to focus my efforts on creating well rounded product experiences.

Christina Wodtke
Christina Wodtke
Professor, Owner
California College of the Arts, Wodtke Consulting

Christina Wodtke is an author, professor and speaker who teaches techniques to create high performing teams. 
Her latest book, Radical Focus shows how to set better goals and create a rhythm of execution in order to achieve great things.

Local Sponsors & Partners

Local Team

Brian Durkin
Brian Durkin

Brian Durkin is a NY raised product designer residing in the Boston area. Brian volunteers for multiple organizations in Boston and NY that are design related.