Dallas, Texas, United States

Dallas Nighttime Skyline

Saturday, February 24, 2018

Registration is now open!

Each year locations around the world curate content based on a global theme. This year our theme is "IA for Good". 

We would like you to think in the direction of how might we use IA to protect human civilization from misinformation. One way to approach the topic is to consider that nowadays we struggle to make sense of the abundance of information and sources. We don’t know who to trust, so we believe what we want and can be easily manipulated. Some digital places are enabling ignorance, hate, alienation, and polarization to grow.

Dallas Skyline photo courtesy of Matt Pasant and VisitDallas.com


UT Dallas
800 W Campbell Rd, Richardson, TX 75080
Student Union (Galaxy Rooms)
Program Schedule
9:00 AM - 9:50 AM
Donuts and Coffee

Check-in begins, coffee and breakfast courtesy of Optimal Workshop

9:50 AM - 10:00 AM
Kick Off!

Lets take a couple minutes to thank our sponsors and volunteers before we get our day started.

10:00 AM - 10:50 AM
Radical Transparency: Using IA to Create an Open Organizational Culture

Join Kim Harris, Senior UX Designer at projekt202 as she kicks off our World IA Day Celebration:

Even if your office water cooler has been replaced by a super-fancy electronic dispenser, or an industrial-sized coffee maker, it’s still the place where you’ll find co-workers chatting about the latest news around the office.

With conversations ranging from slight changes in personnel resources to large-scale organizational decisions, employees are constantly seeking information that might impact their day-to-day projects and their long-term careers. These are some pretty important conversations, right? So why is the “water cooler” known as the most respected source for company information?

It’s time for us to halt the distribution of misinformation and utilize IA techniques in a rare form—as a method of creating a centralized strategy for effectively managing workplace communication.

“The next frontier for exponential growth… and the only sustainable competitive edge lies in the one of human connectivity.” - Susan Scott

Imagine an organization where direct communication between practitioners and executives is encouraged, where employees are engaged in the visioning and decision strategy for their org, and where all employees feel a sense of ownership and empowerment over their careers.

You might be surprised at what a bit of  organizational transparency can do.

11:00 AM - 11:50 AM
Information Anarchy: Balancing Distraction, Attention, and Focus in our Healthcare systems

There currently is an inverse relationship to the amount of attention and care that is being put into critical, life-altering interactions between humans and technology; consumer apps have greater research, testing, feedback, and design than those that are intended to save lives.

Bad design doesn't just fail, it can produce tragedies. 

But while these issues can seem vast and far reaching, a juggernaut that would resist radical change that could come from just a small group of people, the emerging maturity of user experience as a profession and a philosophy is exposing, tackling and demanding changes.

Not all solutions can be delivered in the realm of tech and solve the solution.

The role of design cannot be limited to the screen. Until design began to be a part of processes and services, of which interaction with technology is a touchpoint, it's been increasingly silo'ed 

Applying process design to product design is key to untangling a large problem set. Understanding and charting the way information flows through people as they integrate with a system is key to taming the anarchy. And it doesn't have to wait until large initiatives, hiring pushes, design overhauls, etc occur... small changes, inexpensive changes, can have life changing impact.

Come learn about the power of colored duct tape, the lifesaving nature of a can of red spray paint, and the ten million dollar blue pill. This talk isn't about the matrix, but sometimes you'll feel like you followed the white rabbit down to a world you didn't imagine.

12:00 PM - 1:15 PM

Lunch Time! Courtesy 

Big Design Conference 

1:15 PM - 2:30 PM
ProjectUX Debut Screening and Q&A

ProjectUX will debut a special episode of the UX show for startups that was filmed live at Big Design Conference featuring UXperts Alan Cooper, Jared Spool, Debra Gelman, Bibiana Nunes and Alan Cooper reviewing Dallas startup Noise Aware's User Experience. ProjectUX is the new web TV show where User Experience experts help startups improve their products through a round of usability testing and an in-depth UX audit. We review elements such as information architecture, accessibility, usability, and visual design with the mission of helping startups build better products.

After the screening we will host a Q&A session with host Brandon Ward, a member of the Noise Aware team and producer Rob Andrews.

Speakers & Presenters
Kim Harris Headshot
Kim Harris
Senior UX Designer

With a passion for usability, visual consistency, and strategic insights, Kim Harris has worked as a user-centered design advocate for the past 10+ years, honing a natural gift for introducing simplicity to the complex. Her portfolio spans a wide variety of mediums including mobile applications, responsive websites, data visualization, and product & service design. As a former IT support engineer and front-end developer, she brings with her a craftsmanship of the service experience, an in-depth knowledge of interface methodologies and standards, and an understanding of the positive impact of interdisciplinary collaboration.

Since 2013, Kim has independently partnered with local startups, digital agencies, and non-profit organizations as an experience design consultant and pushed for innovative solutions that combine both form and function. With her most involved client, she facilitated collaborative design processes, oversaw quality of the digital team’s creative output across multiple projects, implemented solutions with their respective clients, and provided mentorship to continually push the agency's digital discipline to new levels.

In 2014, Kim was introduced to the Director of User Experience at projekt202, a consulting firm reputable for their methods of applying design research to the development of mobile, web, and workplace software. She joined their team in 2015 as a Senior UX Designer, quickly gaining the opportunity to explore her potential and push the edges of her creative boundaries.

In addition to designing groundbreaking enterprise solutions, she remains highly active in both the internal business growth of projekt202 and the local UX community. She’s a frequent presenter at various technology meetups, continues to mentor fellow junior designers, and serves as an active promoter of the projekt202 methodology.

Katie Kelly Headshot
Katie Kelly
Passionate UX Strategist

Passionate advocate of the user experience from design to code.

Advocate for re-usabilty and flexibility in all flavors of the front end.

Embraces Internet Explorer tactfully, and degrades it gracefully, as it is what my users use.

Loves the crazy, cyclical world of e-commerce.

Ruthless <table> and "Divitis" killer in Enterprise Environments.

CMS lover.

Prototypes for fun on Friday nights.

Believes in the power of pie.

Anxiously awaits the zombie apocalypse.

Brandon Ward Headshot
Brandon Ward

About the UXperts

Alan Cooper -  Alan Cooper is a software designer and programmer. Widely recognized as the “Father of Visual Basic.” In addition, Cooper is known for his books About Face: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products.

Jared Spool - Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre. If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers. Jared spends his time working with the research teams at the User Interface Engineering, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.

Bibiana Nunes – Bibiana Nunes is the Senior eCommerce Manager for adidas Mexico. She has designed and conceptualized, since the site’s launch, every aspect of its non-visual experience by getting to know its users, the brand, and the industry while making a balanced connection between them. As a user experience designer, she’s worked in the products and service industry in different Latin American countries.

Debra Gelman - Debra Gelman is a leader, strategist, author, and practitioner in the digital design and user experience space. She leads UX and design teams in the creation of transformative digital products for B2B, healthcare, commerce, financial services, and publishing industries. Deb manages a team of designers and researchers who take a data-driven approach to design, using quantitative and qualitative metrics to innovate and inform how products will look and function. In addition to articles in leading industry publications, Deb is the author of Design For Kids, published by Rosenfeld Media in 2014.

Rob Headshot
Rob Andrews
Creator & Executive Producer

Rob Andrews is an experience driven entrepreneur with skills in film production, UX design, business development and finance. He is the Creator & Executive Producer of ProjectUX, a web TV show where startups present their product and receive design feedback from User Experience (UX) experts. He is also the UX Lead & Content Strategist for The It Collection, a company that promotes sexual wellness by offering products that improve intimacy and strengthen relationships no matter the individual's shape, size or ability, promoting universal design as a core principle. 

Local Sponsors & Partners

Local Team

Shashi Headshot
Shashikanth Akula
Chief Networking Officer
Michael Peters Headshot
Michael Peters
Chief Planning Officer
Jen Blatz Headshot
Jennifer Blatz
Chief Social Officer
Coby Almond Headshot
Coby Almond
Tasneem Headshot
Tasneem Adamjee
Chief UTD Officer