New York City, New York, United States

2017 WIAD NYC attendees practice design aerobics

Saturday, February 24, 2018

This year's theme is: IA for Good

We have a number of talks that exemplify this ideal and welcome a deeper discussion.

We are still planning our celebration! If you would like to sponsor, please get in touch!

If you would like to attend our celebration, please note: Tickets are extremely limited, so we ask that you only sign-up if you plan to attend. Advanced registration IS required, no same day walk-ups will be allowed due to building security requirements. No exceptions to this rule.

We look forward to seeing you!


Ebay NYC
625 Avenue of the Americas 10011 New York, NY
3rd Floor
Logo for host organization, Ebay


On 6th between 18th & 19th Streets (closer to 19th). 

Nearest Subway Stop: 1 Train 18th Street

Program Schedule
10:45 am -
Doors Open
10:45 am - 11:30 am
Check-in and light breakfast

Breakfast and coffee brought to you by Pratt School of Information

11:30 am - 11:45 am
Opening Remarks

Welcome to World IA Day '18 from your organizers and host!

11:45 am - 12:25 pm
Why It's So Hard to be Good

The world may not know it, but information architecture is a crucial factor for sustainable user engagement. However, information architecture sees less adoption in the industry since practicing it is easier said than done. This talk will explore key aspects of information architecture analysis and planning to demonstrate how producing a "good" information architecture is no trivial matter. Fortunately, we're getting better and once we get "good" the world will be a little better because of it.

Nathaniel Davis

12:35 pm - 1:15 pm
Designing Dying

Most of us are uncomfortable or unprepared to begin a conversation around death. We generally want to live as well as we can for as long as we can, but we don’t think about dying well. However, increasing knowledge and developing an action plan can ensure that we die the way we hope to and not leave tough decisions for our loved ones.

In this talk, Navit will address a few service problems in the current options for EoL planning, detail how she tried and failed to solve some of them, and share her insight into how a fundamental yet largely ignored human experience can be transformed through the perspective of a service designer.

Navit Keren

1:15 pm - 1:20 pm
1st Prize Raffle

Giveaways from our global sponsors!

1:20 pm - 2:00 pm

Assorted wraps, with vegetarian options included.

2:05 pm - 2:45 pm
Business Embraces Design

The impact of design is growing and the demand for design talent is increasing. We see more designers rising to leadership roles. Some argue that design has a seat at the table and we should stop talking about it. However, reality shows a different picture as there are thousands of design teams at different levels of influence in their organizations.

Emerging and established design leaders need to clearly articulate the business impact of design. Exerting strategic influence and injecting design into the organization’s DNA requires a multi-prong approach focused on communication, collaboration and culture. As designers, we need to work together, share the lessons we learn in our journeys and extend a hand to help each other.

Jose Coronado

2:55 pm - 3:35 pm
Why Do We All Suck at Collaboration?

Collaboration is the keystone of successful innovation. And many teams THINK they have a collaborative culture. They share their work, solicit and incorporate feedback, iterate with team members--all activities we associate with a collaborative work process. And still, many teams struggle to generate truly impactful ideas, or to actually build products from those ideas and deliver something valuable to customers. Despite best intentions, they can’t seem to get to a deep, effective level of collaboration necessary for success. Why is something as basic as working together so difficult? Why do we all seem to suck at collaboration?

Join us as we explore the most common challenges of collaborative work, and discuss simple but powerful ways that teams can tackle those challenges together: practical methods they can use to override unhealthy patterns, align on goals, and start designing a culture that nurtures and empowers collaboration.

Karen VanHouten

3:35 pm - 3:40 pm
2nd Prize Raffle

From our global sponsors!

3:50 pm - 4:35 pm
Peace Is Waged With Sticky Notes

Can design have a greater impact beyond commercial settings? That’s what Jim Kalbach, author of Mapping Experiences, pondered when a global counter-terrorism organization approached him to facilitate a workshop in Abu Dhabi. Earlier this year, Jim applied mapping techniques to help understand the experience of former violent extremists.

Join us for this exclusive talk. It will be informative and inspiring.

Jim Kalbach

4:35 pm - 4:50 pm
Final Raffle and Closing Remarks

Final prizes from our global sponsors and words from organizers.

4:50 pm - 5:30 pm
Networking and Guests Depart

Enjoy a beverage from our hosts at Ebay and mingle with colleagues before heading out.

Speakers & Presenters
portrait of presenter Nathaniel Davis
Nathaniel Davis
Director, Information Architecture
Prudential Financial

Nathaniel Davis is a Director at Prudential Financial and an independent researcher/analyst that advises on information architecture, content architecture, and digital experience operations for large-scale environments. He helps organizations improve their ability to architect, own, and manage human user interfaces in environments of complexity and scale. Nathaniel is the co-chair of the 2018 IA Summit, information architecture columnist for UXmatters and has contributed articles on information architecture for the Bulletin of the Association for Information Science & Technology. He also publishes illustrations and educational content on the DSIA Portal of Information Architecture.

Presenter Karen VanHouten of Curious Red
Karen VanHouten
Founder & Principal
Curious Red LLC

After working for more than 20 years in enterprise software, Karen now the founder and principal of Curious Red LLC, where she helps teams design better ways of working together. Taking the best from human-centered design methodology and combining it with an almost unhealthy level of affection for complex, messy, human problems, she helps groups identify road blocks and barriers to their potential, and helps them become more productive, more innovative, more collaborative, and most importantly, more human with each other.

Portrait of presenter Jim Kalbach
Jim Kalbach
Head of Customer Success

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Success at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix. In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at and tweets under @jimkalbach.

Profile portrait of presenter Jose Coronado
Jose Coronado
Digital Impulsum

Jose Coronado is the principal at Digital Impulsum. As a design consultant, he works with clients to help them build and expand their UX and Innovation programs. Some of his clients include McKinsey, Accenture, Aquent, Bain Capital and AIG. He is the editor of Design Impact a digital publication where he shares leadership lessons from emerging and established design leaders.

Portrait of presenter Navit Keren
Navit Keren
Senior Designer

Navit Keren is a Senior Designer at Designit with a background in visual communication and an emphasis on interaction design. At Designit, Navit works with clients to help them identify problems and co-create future visions and solutions. Her previous work experience allows her to synthesize a wide range of social, technological and cultural information, consider relevant associated constraints, and design accordingly. Navit graduated from Parsons School of Design with an MFA in Design and Technology.

Local Sponsors & Partners

Local Team

Portrait of organizer Sean Fitzell
Sean Fitzell

Senior UX Researcher at AppNexus and Research Consultant for the IA Institute

2nd year co-organizing WIAD-NYC

Portrait of co-organizer Diana Sapanaro
Diana Sapanaro

Senior UX Researcher at Globant