Philadelphia, Pennsylvania, United States

Saturday, February 24, 2018

We invite you to join the Philadelphia edition of the global World Information Architecture (IA) Day on Saturday, February 17th, 2018. Yes, ours is a week earlier than many others so we could deliver the best experience possible.

World IA Day is a one-day annual celebration that inspires the global growth of Information Architecture as a community of practice. It is held in 25 countries across 5 continent and has been hosted by the Information Architecture Institute since 2012.

Our day-long event features a diverse group of local speakers who will share their thoughts, ideas, and work within an open and welcoming environment with the common goal of practicing, learning, teaching, and shaping the future of IA.


University of the Sciences McNeil Science and Technology Center (McNeil STC)
4316 Woodland Avenue Philadelphia, Pennsylvania 19026

University of the Sciences can be reached via public transportation by taking the green line trolley #11 or #36 to Woodland Avenue.

View driving directions with campus map. Visitor parking is free and is located in front of or behind the Athletic/Recreation Center (#4 on campus map). The McNeil Science and Technology Center is located next to the Athletic/Recreation Center (#20 on campus map).

Program Schedule
8:00am - 9:00am
Registration and Breakfast
9:00am - 9:20am
Opening Remarks
9:20am - 10:10am
"The Content Strategy Of Civil Discourse" by David Dylan Thomas

The IA suggestions presented in this session share the goal of improving the quality of online discourse and building platforms that optimize for collaborating on solutions rather than just trying to see who's right.

10:10am - 10:20am
10:20am - 10:50am
"Design In Public Service Journalism" by Clarisa Diaz

This talk relates to the IA for Good because it explains work done to help people better understand information they receive from each other and official sources, that’s specific to where they live.

10:50am - 11:00am
11:00am - 11:50am
"Curse Of Knowledge: Human And Digital Information Overload" by Lindsay Grow

The "Curse of Knowledge." This is when an expert knows too much about a product and makes assumptions about what others know, which can lead to a mangled experience. The digital version of this is when a system makes automated assumptions of the end user's goal.

This information overload is both a blessing and a curse. The more teams/systems involved the bigger the mess, but the more thorough the information becomes. As information architects, we need to create an understandable version of that mess and present the users with simplified, non-presumptuous information upon which to act.

11:50am - 1:00pm
1:00pm - 1:30pm
"UX Diplomacy: How To Keep Yourself And Your Team Moving Forward In Times Of Rapid Change" by Gerry Gant

UX Diplomacy will give helpful tips on how to inspire a team to not only do their best in times of organizational chaos, but discover new skills and confidence.

1:30pm - 1:40pm
1:40pm - 2:30pm
"Low Fidelity Prototype = High Fidelity Testing" by Nidhi Jalwal

Validating IA is a big part developing user friendly digital experiences. This talk will focus on how to rapidly validate IA and have some fun in the process.

2:30pm - 2:40pm
2:40pm - 3:10pm
"Communities Of Health Consumers: Information Architecture Meets Citizen Science" by George Demiris

This talk will explore how information architecture can facilitate the safe and reliable sharing of valid information in the context of health and health information seeking. We will discuss examples, challenges and opportunities in having IA as a catalyst for patient and family engagement unleashing the potential of citizen science in the biomedical and health sciences domain.

3:10pm - 3:20pm
3:20pm - 4:10pm
"An Alphabet Of Accessibility Issues" by Anne Gibson

All of us will need the web to be accessible, if not today, then someday in the future, and if not permanently, then temporarily. An information architecture that only serves the people who come to us with all of their potential faculties in tact is a flawed architecture that fails to serve our users.

4:10pm - 4:30pm
Closing Remarks
Speakers & Presenters
George Demiris Headshot
George Demiris
PIK University Professor
University of Pennsylvania

George Demiris is a PIK (Penn Integrates Knowledge) University Professor at the University of Pennsylvania with joint appointments in the School of Nursing and the Department of Biostatistics, Epidemiology and Informatics in the Perelman School of Medicine. His research interests include the design, implementation and evaluation of personal informatics solutions to facilitate patient and family engagement.

Clarisa Diaz Headshot
Clarisa Diaz
WNYC - New York Public Radio

Clarisa Diaz is the interaction and graphic designer for the WNYC Data News and Journalism team. She is a former Fulbright Scholar in Architecture and practices interdisciplinary ways of designing tools for services, including work with the Queens Museum, NYPL Labs, and various nonprofit organizations.

Gerry Gant Headshot
Gerry Gant
Experience Strategist

Gerry Gant is a Philadelphia area information architect. Over the years he's had the honor of serving on the PhillyCHI board, as a member of the IAI, and as the organizer of the 2015 WIAD in Philadelphia.

Anne Gibson Headshot
Anne Gibson
Principal UX Designer
Dell Boomi

Anne M. Gibson is a principal ux designer and general troublemaker just close enough to Valley Forge, Pennsylvania to think a wander through a revolutionary battlefield is not noteworthy. In addition to designing websites, she writes about websites (or much weirder things), plays competitive pinball, and watches the terriers destroy things.

Lindsay Grow Headshot
Lindsay Grow
Lead Information Architect

Lindsay Grow is an award-winning enterprise system designer. She worked as a UX Design Consultant before moving to Comcast's Technology and Product team as a Lead Information Architect. She currently works on the Xfinity Stream team designing cross platform video applications.

Nidhi Jalwal Headshot
Nidhi Jalwal
UX Researcher
EY Intuitive

Nidhi believes in building empathy to create experiences that tell stories. She works as a UX Researcher at EY Intuitive to make sure that the user is an integral part of the equation. Nidhi has traveled and worked with different designers and artists in various communities and countries.

Though her passion initially lay in science and engineering, her shift towards user experience allowed her to marry that love of design with her talent to connect with people. She also co-conceived a start-up, before moving to the United States where she attended the University of the Arts in Philadelphia. Her previous experience includes doing user experience research and facilitating workshops in nonprofit and healthcare space.

David Dylan Thomas Headshot
David Dylan Thomas
Principal, Content Strategy
Think Company

David Dylan Thomas has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He serves as Principal, Content Strategy at Think Company, as well as programmer for Content Strategy Philly, founder of Content Camp, a content strategy instructor at Girl Develop It and previously consulted at the Corzo Center for the Creative Economy. He is the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community. He is the creator and host of the Cognitive Bias Podcast and has given standing-room-only presentations at TEDNYC, SXSW Interactive, and the Wharton Web Conference on content strategy and emerging content trends.

Local Sponsors & Partners

Local Team

Brian Crumley Headshot
Brian Crumley
Chair, PhillyCHI

Front-End Developer making interwebs @O3World. Co-organizer of @BarCampPhilly @ForgeConf @PhillyCHI. Butcher of the English language, lover of UX, Apple, & noms.

Oxana Ivashkevich Headshot
Oxana Ivashkevich
Secretary, PhillyCHI

A passionate, energetic, self-motivated User Experience Researcher with strong observational and analytical skills.

Kelsey Leljedal Headshot
Kelsey Leljedal

Small town girl, working in PHL web. Foodie, traveler, lover of content and usability, @PhillyCHI 2017 treasurer, @LadyHacks_ co-planner & @SheTechPhilly writer

Stephanie Lin Headshot
Stephanie Lin

UX @elsevierconnect // Batgirl @phillychi

Megan Moser Headshot
Megan Moser
Vice Chair, PhillyCHI
Upma Singh Headshot
Upma Singh

User Experience Designer. Cat momma. Home cook. TV watcher. Resistor. Fascism smasher.

Victor Yocco Headshot
Victor Yocco

Author, UX researcher, father, and husband. Proudly #sober. Author of Design for the Mind for @ManningBooks