San Francisco, California, United States

World IA Day San Francisco

Saturday, February 24, 2018

We look forward to seeing you at World IA Day SF on February 24, 2017. This year's theme is 'IA for Good'. We will be raffling 1 Sketch license, 1 digital pack by Rosenfeld Media + 20% discount coupon for an entire digital or print order to all attendees, UIE 24 hour access and more. Register today!

If you would like to volunteer please get in touch at

Shweta Shidhore (Organizer), Deanna Swanson, Andrea Libelo (Organizing Team)


Cooper - Designit
450 Sansome St Suite 900, San Francisco, CA 94111
Program Schedule
8:00 - 8:45
8:45 - 9:00
Welcome Remarks
9:00 - 10:00
Opening Keynote - Indi Young
10:00 - 10:45
Neby Teklu - Dropbox
10:45 - 11:00
11:00 - 11:45
Alice Yeo - Slalom
11:45 - 1:00
Lunch (on your own)
1:00 - 1:45
Ted McCarthy - Google
1:45 - 2:00
2:00 - 3:00
Teresa Brazen - Cooper
3:00 - 3:30
Seetha Raj - Facebook
3:30 - 4:00
Raffle and Giveaways
Speakers & Presenters
Indi Young
Indi Young
Paying Better Attention to the Problem

When design and development teams work on solutions, opportunities arise to explore unchartered problem spaces. For Indi Young, the problem space is about understanding people and their larger purpose. In her talk, Indi will outline what a problem space is, how to navigate the ambiguity of the problem space with empathy, and demonstrate techniques to explore problems and bring creative solutions.

Neby Teklu
Neby Teklu
The Power of Accessible Design

When most people hear “accessibility” they tend to think about one group of people: the chronically blind. In this talk we’ll expand on this view by offering a modern approach to defining disabilities. I’ll also share how teams at Dropbox take an empathetic approach to designing for equity.

Alice Yeo
Alice Yeo
The Patient Experience
Teresa Brazen
Teresa Brazen
Mastering the Art of Feedback

In this hands-on class, you'll gain tools to give and receive feedback that will take your work product and work relationships to new heights. You’ll practice and receive coaching from senior practitioners and thought leaders and turn your new learnings into strategies you can implement the next day. 

Ted McCarthy
Ted McCarthy
Knowing Your Users" when they live 12,000 miles away

I conduct user research almost exclusively in “emerging markets” that have, up until the past several years, remained largely ignored by the majority of Bay Area tech companies. Users in these markets are eagerly getting online, and represent an increasingly large proportion of any company’s user base. But my team sits primarily in Sunnyvale, California, and while some of them do originally hail from “emerging” tech markets like India, many do not. How do we build apps and services that users in a remote village in the Philippines might find useful, and be compelled to use? How do we learn from individuals in these markets, and tailor our strategies and designs to them? I’m still learning this myself, but I hope to share some of the small victories and failures I’ve learned along the way in this WIAD talk.

Seetha Raj
Seetha Raj

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