Seattle, Washington

Seattle Skyline view from Queen Anne Hill. Image by Daniel Schwen.

Saturday, February 24, 2018

World IA Day is a one-day annual conference organized by the Information Architecture Institute and held simultaneously in dozens of cities across the world. The theme of this year's World Information Architecture Day is Information Architecture for Good.

Our full program is posted below. Check back in the coming days for more speaker details – and connect with us on social media to get all the latest updates. 

Connect on Facebook

Connect on LinkedIn

Follow on Instagram


Impact Hub
220 Second Ave South, Seattle, WA 98104
Program Schedule
12:30 - 1:00
Doors Open & Check-In
1:00 - 1:10
Welcome to World IA Day Seattle
1:10 - 1:55
The Artificial and the Real: Consider Both User Types

Marianne Sweeney, Daedalus Information Systems

1:55 - 2:40
Designing Information to Advance Equitable Growth in Seattle

Katie Sheehy & Diana Canzoneri, City of Seattle

2:40 - 3:10
Mapping Community IA Practices

Activity facilitated by Gary Carlson, Factor Firm

3:10 - 3:55
Organizational Change and Digital Design in a Values-driven Business

Dana Bublitz, Rick Steves Europe

3:50 - 3:55
IA Swag Raffle!
3:55 - 4:40
Designing for Values-based Information Seeking

Vivian Bliss & Susan Golden

4:40 - 4:45
More IA Swag Raffle!
4:45 - 5:20
The Crisis of “Fake” Content

Bram Wessel, Factor Firm

5:20 - 5:25
OMG! More IA Swag!
5:25 - 6:55
Happy Hour!
Speakers & Presenters
Photo of Marianne Sweeny
Marianne Sweeny
Search Information Architect
Daedalus Information System

Marianne is a Search Information Architect, that would be a user experience professional with deep experience in search engine optimization (SEO) and content strategy. Marianne first started advocating the relationship between information architecture, user experience and search engines seven years ago. Google made her seeming heresy dogma with Panda, their first step towards a user experience model of relevance ranking. Semantic search brought content strategy to the forefront of optimizing the user and search engine experience. 

Marianne is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience. See more at Daedalus Information System

Photo of Dana Bublitz
Dana Bublitz
Digital Production Specialist
Formerly at Rick Steves Europe

Dana Bublitz is an information architect and UX strategist who is fascinated by how people conceptualize and talk about the world around them. She has worked in higher education, tech, and small businesses within the Puget Sound region, connecting with users through strategy and storytelling. She currently lives on Whidbey Island.

Photo of Bram Wessel
Bram Wessel

Toiling in obscurity since before the Web, Bram Wessel is the co-founder of Factor, a Seattle-based IA firm specializing in modeling information and experience. An avid oenophile and fly angler, Bram is passionate about terroir and tight loops. With stolen time, Bram makes Yakima Valley wine and cultivates shellfish on Hood Canal.

Local Sponsors & Partners

Local Team

Picture of Gary Carlson
Gary Carlson
Speaker Coordinator

Gary Carlson helps enterprise-level companies boost revenue, increase customer satisfaction, and improve efficiency through well-executed information and knowledge management initiatives.

Picture of Andy Fitzgerald
Andy Fitzgerald
Local Producer

Andy Fitzgerald is an independent user experience professional with applied expertise in design research, information architecture, interaction design, and usability testing. Andy works with clients in education, healthcare, transportation, retail, media, and government to create elegant, purpose-driven solutions to prickly information problems.

Picture of Stuart Maxwell
Stuart Maxwell

Stuart Maxwell is an information architect at REI, and co-chair of the 2018 IA Summit. He has been involved in planning World IA Day Seattle since 2014.

Picture of Chad Rieck
Chad Rieck
Venue Coordinator

Chad is a UX designer focusing on user research and interaction design for Oracle Cloud Infrastructure. In the past, he's worked with various small businesses to improve their understanding of their users and encourage core problem solving through Design Thinking. He graduated from The Art Institute of Seattle with a BFA in Media Arts & Animation, then graduated from General Assembly's UX Design Immersive (UXDI) program. Chad is also a passionate teacher - most notably, he taught UXDI after graduating from the course. His favorite animal is the giraffe.

Picture of Julie Sanchez
Julie Sanchez
Social Media Coordinator

Julieta is a recent graduate from the University of Washington with an MSIM focusing in Information Architecture and Business Intelligence. While in school, she worked as a taxonomist, user researcher and data visualization analyst for diverse industries. Now, she’s a browse developer and taxonomist, helping optimize navigation and influence discovery for a robust e-commerce site. In her spare time, she’s interested in anything pop culture, specifically video games, movies and TV shows.

Picture of Louis Spinelli
Louis Spinelli
Sponsorship Coordinator

Louis Spinelli is focused on understanding what is needed for individuals, organizations, and societies to benefit from information and technology. Bringing together concepts from information architecture, research, and design, he seeks to ensure experiences are accessible, engaging, and impactful. He holds a Masters of Science in Information Management (MSIM) from the University of Washington, where he completed specializations in both User Experience and Information Architecture & Organization.

Picture of Sarah McCall
Sarah McCall
Sustenance Liaison

Sarah is the Information Resources Manager for Bassetti Architects. She wears many hats, from managing physical records and reference materials to administering information management platforms, research, copyediting, and firm knowledge management. She has graduated twice from the University of Washington, first with a BA in English and second with an MLIS. Sarah is active in the local chapters of ASIS&T and SLA, has volunteered for both World IA Day and InfoCamp since 2015. She is the proud owner of a black Camaro and is proudly owned by a black cat.

Picture of Claire Paly
Claire Paly
Video Coordinator