Tampa Bay, Florida, United States

Downtown Tampa skyline.

Happy World IA Day!


John F Germany Central Library
900 N. Ashley Street, Downtown Tampa

Parking downtown is free on Saturday in any space north of Kennedy Blvd.

Program Schedule
10:30 AM - 11:15 AM
11:15 AM - 11:30 AM
Opening Remarks
11:35 AM - 12:20 PM
Morning Keynote: Dan Klyn - WHY DO WE EVEN HAVE THAT LEVER?  

For as long as people have recognized meaning in and affixed meaning to the position and relation of things in space, there have been architectures of information.

At some point, we went from living in and among these architectures to building them: presumably, because of reasons.

Why did we do that?  


12:25 PM - 1:00 PM
Bring Your Own Lunch & Learn

Gus Paras will join our keynote speakers Dan and Jorge for a conversation about the principles of organization that are part of our natural and man-made world.

Gus played an important role in designing the John F. Germany Library. He was one of two architects that designed the Auditorium where our celebration will take place. 

UPDATE: We are happy to announce we have secured lunch sponsors and will provide lunch to the first 50 people. If you noted a special diet on your registration, we have you covered :)


1:15 PM - 3:15 PM
Walking Tour: Exploring the hidden truths of downtown Tampa

We will take a 2 mile walking tour in downtown Tampa revealing hidden truths and the spirit of 11 places you may or may not be familiar with. Please wear comfortable shoes / clothing and be sure to bring a water bottle.

Our tour is exactly 2 hours with several places along the way to sit down and rest. We will keep a reasonable pace to stay on track so please let us know if you have any special needs and we will do our best to accommodate.

Our tour guides will have equipment to amplify their voices. We will encounter a few places that have louder environments. We will provide a tour book for each attendee as well.


3:15 PM - 3:45 PM
Afternoon Coffee & Tea
3:50 PM - 4:35 PM
Afternoon Keynote: Jorge Arango - LIVING IN INFORMATION

Information environments — such as Facebook, Wikipedia, and your bank’s website — create contexts that change how we interact, think, understand, and act. In many ways, they function like places. However, most aren't designed like places. Instead, their creators have conceived them as products, services, or tools, a misalignment which has eroded our civic discourse. 

As our societies move critical functions online, we're called to create information environments that serve our needs over the long-term. This presentation challenges us to approach their design as an exercise in thoughtful, purposeful place-making.


4:40 PM - 5:00 PM
Giveaways & Closing Remarks
5:00 PM -
Happy Hour
Speakers & Presenters
Photo of Dan Klyn
Dan Klyn
Information Architect
The Understanding Group

Dan Klyn is an information architect from Michigan, USA, whose focus in teaching and in practice has been to apply lessons from close study of architects and architecture in the built environment to the architecture and design of places made of information.  He’s co-founder of an information architecture consulting company called The Understanding Group (TUG), likes coffee an awful lot, and tracks his own professional development along the Jorge Arango scale of marker-nib thickness (thicker = better).

Photo of Gus Nick Paras

A practicing Architect for more than 50 years, Gus has freely given away his time and knowledge to
mentor others and improve our community. Some of his notable contributions include: spearheading efforts to rewrite development ordinances making them more efficient, serving on the City of Tampa's Architectural Review Commission of the Historic Preservation Department as chair and, while serving as President for the Tampa Bay Chapter of the American Institute of Architects (AIA), founding the Architectural Heritage Committee which advocates for historic preservation and well planned, sustainable redevelopment of urban neighborhoods. He also helped write the Challenge Grant Program for Hillsborough County which awards grants for Historic Preservation projects.

Gus has made an unforgettable mark on the history of Tampa through his involvement in Architecture,
Education and in Community Service. His contributions have made our city a better place to live.

Photo of Jorge Arango
Jorge Arango
Information Architect
Future Draft

I make information easier to find and understand. I’ve been “making the complex clear” for people in all types of organizations—from developing world non-profits to Fortune 500 corporations—for over twenty years.

I’m a partner in Futuredraft—a digital systems design consultancy based in Oakland, CA—where I have the privilege of working with a world-class team to solve complex information architecture and interaction design challenges.

Local Sponsors & Partners

Local Team

Photo of Amy Espinosa
Amy Espinosa

Amy is passionate about bringing awareness to information architecture. She is active in the IA community both locally and globally and currently serves as the Director of Operations for the Information Architecture Institute. In her professional life, Amy founded Dots & Cubes, a consulting firm specializing in information architecture applied within urban environments.

Photo of Carlisle Stoup
Carlisle Stoup

Carlisle has been involved with World IA Day since 2016. She is a graphic designer for United Landmark Associates with a passion for the impact information has on our experience of 2D and 3D design. Personally, Carlisle finds joy in being close to nature through gardening and practicing yoga.

Photo of Ardail Allen
Ardail Allen
Director of Diversity & Accessibility

A 28 plus-year veteran in the public sector business field, Mr. Allen currently serves as a Business Analyst for the City of Tampa Chief of Staff department. He is credited with architecting the City's first Small Business Enterprise program, which today actively serves over 800 hundred of businesses throughout Hillsborough, Pasco, Polk, Pinellas and Manatee counties.

Mr. Allen is passionate about providing economic opportunity and mitigating the digital divide that separates small and minority businesses and the mainstream business community.

Photo of Beth Galambos
Beth Galambos
Community Outreach Director

Beth Galambos is a co-organizer of the Tampa Bay UX Meetup, product owner at Healthesystems in Tampa, FL, and a product nerd who gets giddy about thorough user research, air-tight strategy, and building technologies that make life more awesome. Characteristics: knack for customer intuition; curiosity to read between the lines of analytical data; unwavering mission to turn satisfied users into loyal fans; and a big picture thinker with an inability to leave loose ends untied. Say hi, and ask her about: Boston Terriers, music festivals, podcasts, and Akron, Ohio.


Photo of Grace Ni
Grace Ni
Data & Analytics Director

My name is Grace Ni and I am currently studying Cybersecurity and Entrepreneurship at the University of Tampa. I am very passionate about sharing information and obtaining knowledge with others. My zeal for this field started 2 years ago when I met people who were ambitious and determined to learn more to expand for their future. My goal is to further expand skills for database and security.


Photo of Matias Pigni
Matias Pigni
Creative Director

Matt has been on our leadership team since our very first celebration in 2015. He is an accomplished graphic designer, photographer, and builder who loves to work with unusual materials. Matt has over nine years of experience in the design and photographic fields. He studied design and photography at Miami Dade College and has worked for several local as well as nationwide brands and agencies.


Photo of Tom Szumlic
Tom Szumlic

Tom Szumlic, Ph.D. is a practicing architect with experience in the fields of architecture, interior architecture, industrial design, building construction, community development, and design education. As the principal in his firm, he has expertise in all phases of the architectural and building process. Leadership experience, participation in practice, and community engagement has iteratively formed these competencies as well as critical interdisciplinary thinking skills including historic and practical interests in information architecture.